Introducing The Regulars, a collection of men’s premium denim, luxury basics and coordinated accessories that epitomize elevated yet everyday style. Merging the fine fabrication of a luxury fashion house with the effortless elan of streetwear, The Regulars offers a range of modern classics inspired by the city of Los Angeles.
Created by Eytan Moldovan and launched in 2021, The Regulars offers an elevated take on L.A.’s inimitable style with a range of 100% cotton t-shirts, hoodies and sweats featuring elevated details and bold graphics inspired by L.A.'s counter- cultural touchstones, along with the brand’s icon: Mr Swagger. “I always had an icon in my mind who represented The Regulars,” says Moldovan. “This guy has a certain DGAF attitude - head held high, he’s ready to conquer anything.”
Sitting in the space between street and luxury, The Regulars, was born out of the city’s love of distressed vintage denim, sweats and t-shirts: L.A.’s uniform of choice. “I have always chosen to wear my favorite regulars over anything else,” says Moldovan. “I wanted to convey that exact feeling with this offering that combines the fit and fabrication of luxury loungewear and denim with the comfort and easy style of your most well-loved pieces - your Regulars.”
The Regulars premium denim is produced using eco-friendly processes including clean dye, water-reduction, and ambient drying technology. “We are committed to a manufacturing process that is high tech, artisanal and fashion-forward,” says Moldovan.